Christoph Pauschenwein (1971) has always been committed to things that convince him. Like his father and brother, he first learned the painting trade. He then decided – inspired by his godfather who worked as a carpenter at the Bern City Theater – to pursue further education as a graphic designer. However, at the School of Design, he missed a certain punctuality and precision to which he had always been accustomed in his professional life. At the same time, he was grateful to receive creative and artistic impulses from professional hands through the graphic design apprenticeship, in addition to solid craftsmanship.
After completing his apprenticeship as a graphic designer, he created various corporate design projects as a freelancer for advertising agencies – but he never fully identified with the role of a graphic designer. During his further professional career, he founded his own company with a friend in 1998 – and from 2013, their joint advertising agency. He specialized in visual communication, orientation design, and design in construction: in other words, visual concepts and communication are his métier. As the head of the design team, he further developed the company. As a lover and admirer of the Bauhaus movement, clear forms, lines, and catchy, understandable messages have always been important to him.
He developed extensive signage concepts for several, including larger, companies and also designed large-format facade graphics in this context. Parallel to his “bread job,” Pauschenwein has always drawn, painted, and expressed himself artistically and creatively in various ways. Over time, there has been an increasing need to devote himself exclusively to his own art – at the beginning of 2021, he decided to take this new path. He left the advertising agency and founded the company Pauschenwein – now focusing specifically on Contemporary Art.
